QuickTime TV

QuickTime is going PrimeTime. Plenty, plenty new news from the Apple orchard this week as the Macworld Expo proved to be a orgy of new announcements and product launches for the Mac community.

Never to miss out on a press opportunity, Chris Evans' Virgin Radio has become the first UK commercial radio station to join Apple's network, which interim CEO Steve Jobs announced his keynote speech on Wednesday.

The station started broadcasting Thursday over the Internet using Apple's QuickTime TV technology. Virgin Radio joins Disney, ABC, Rolling Stone and others, in the QuickTime TV (QTV) network, which uses QuickTime streaming technology for Web-based video and audio. Virgin Radio's new streaming channel is produced by Ginger Online. According to the company's managing editor and Ninfomania subscriber, Mike Hales, it chose QuickTime Streaming for Virgin Radio because of its ability to stream high-quality audio.

The QuickTime file format also allows the station to use audio and video assets from across the Ginger Media Group. There will be two streams available, a 28.8- and a 56-Kbps version. Watch out RealMedia, QuickTime hath cometh.

http://www.apple.com/quicktime/

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