BSkyB Takes Yahoo For A Ride

BSkyB have allows been coy about what they were going to do about their Internet services - either because they don't understand what the Internet is, or they just couldn't be arsed.

So, their recent the announcement that they are: "Fleshing out plans to offer a wide range of Internet services this summer and fall, BSkyB has announced a major marketing deal with Yahoo". The plan, I guess, is that they will use Yahoo as a bit of a portal for content and to market and promote their new services as they've realised that they don't understand what the Internet is, or they just couldn't be arsed.

BSkyB had previously said that they were to enter the free-to- subscribe Internet service provider marketplace this summer along with every other company, girl guide club or old people's home ... something that will tie in nicely when they "plug in" their subscribers set-top boxes later this year. Does that mean you'll need to be another STB with a modem in?

Catchingly called "SkyNow" [maybe "SkyCallBackLaterTheLinesAreBusy, would have been a more accurate title], the ISP service will be a public service available, and not just the firm's satellite TV subscribers ... excellent, you pay £30+ a month to watch Sky on your "brand new, good for you" STB and you get an extra 1 million people hogging *your* bandwidth because they always go to their mates to watch Sky Sports.

So, the "convergence" caper takes a step closer, at least for some of us, that this, I think we might be left behind as we don't have a set-top box, hell, we don't even have TV.

//mo' ninfo: http://www.sky.co.uk/

//mo' ninfo: http://www.yahoo.co.uk/

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