Promax - Advertising Gets A New Drug

The coke dealers in San Francisco must have thought Christmas had come early as the world's advertising industry lined-up together and then proceed to talk about themselves all night. Yup, Wednesday was the opening ceremonies for the 44th annual Promax & BDA Conference and Exposition.

Promax is not the latest addition to a range of new "designer" drugs, unfortunately it's, "an organisation for electronic media promotion and marketing executives, and BDA is the Broadcast Designers Association." So there. Lee Clow, chairman and chief creative officer for TBWarchive/Chiat/Day advertising agency had this to say, "We are the media artists and the media is the centre of the universe," he said in his keynote address. "So much of what the world revolves around [me]dia."

http://www.promax.org/sf99/

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