Sony Does Digital Downloads

Sony, those kings of consumer product design and cunning purveyors of strategically [product] placed TVs, have moved their "rather large" music empire online via a high-speed digital network.

Slightly different to the earlier news of a new web site that allows easy searching of artists and individual tracks, consumers will be able to walk away with a standard CD, burned, printed, and packaged right in the store. Magic.

Kinda like [but not really] the UK's failed Digital Jukebox [or whatever it was called] that offered a similar service, but without the high bandwidth connections, wide selection of artists, printing and packaging, Sony's solution is raising a few retailers eyebrows who are looking for new ways to get people into their stores.

We are informed by the makers of this new technology, Digital On-Demand, that this is not "digital distribution via the Net". So what is it then? Oh, it's *broadband* distribution via the Net, which will zap 70 percent of Sony's entire catalogue to stores on demand, delivering a whole CD in less than a minute ... they hope. DO-D go on say that, "The end result is a CD whose surface, case, and liner notes are exactly the same as CDs shipped to the store now." Hmmmm, our CD burner doesn't work that quick and as for our colour printer ...

http://www.sonymusic.com/

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